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Sunfeast Yippee is ITCβs instant noodles brand popular among families.

Yippee Classic Masala noodles are known for non-sticky texture. Contain wheat noodles with Indian masala seasoning. Popular among families and children. Prepared as a quick meal. Highly processed food.

Magic Masala offers stronger spice profile. Designed for Indian taste preferences. Consumed as snack or light meal. High sodium content. Processed convenience food.

This variant features longer noodle strands. Designed to remain non-sticky after cooking. Masala flavour tailored for Indian taste. Commonly consumed by families. Highly processed packaged food.